Shopping on your mobile device is becoming simpler. As app developers continue to make the mobile shopping experience more seamless, consumers are eager to test out new apps and mobile shopping experiences.
A recent Nielsen survey showed 45 million American smartphone owners used an app from the Shopping/Commerce category in June 2012 — accessing shopping apps an average of more than 17 times during the month.
In June alone, shopping apps for eBay and Amazon attracted 13 million and 12 million unique users, respectively. Daily deals sites such as Groupon and LivingSocial aren’t far behind with more than 10 million Americans using those apps in June.
“Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing,” Don Kellogg, Director of Telecom Insights at Nielsen, said in the survey’s press release.
Another recent Nielsen survey, however, showed that mobile shoppers prefer retailers’ mobile websites to apps. Either way, the prevalence of mobile shoppers is increasing. While the iPad dominates mobile traffic, the iPhone and other mobile devices are not far behind.
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